I wanted to address something with you today that has been bothering me. Maybe you’ve seen it or maybe you haven’t, but an industry lawsuit that was publicized over the past few days called you out as — and I quote — “Unsophisticated consumers.” Actually, the full excerpt was “Unsophisticated consumers aggravate the likelihood of confusion, Hasbro, supra.”
In short, the Plaintiff is essentially calling her readers stupid. Unintelligent to the point where they are blinded by the bare-chested men and attractive women gracing a cover and therefore unable to determine WHO the author is. Because they don’t read the byline. They simple see the word “Cocky” paired with glistening abs and one-click without second thought.
That’s what she’s getting at.
I can’t make this shit up.
(But I digress.) Continue reading