7 Types of Emails To Send to your Readers

In today’s edition of Authors Helping Authors, we’re chatting more about email … more specifically about the five types of emails you can (and should) be sending to your mailing list.

Don’t have a mailing list yet? Don’t worry. Everyone starts at the same place … zero. Check out this post that talks about list building strategies.

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Things my Husband said that I wrote into Birthquake

Birthquake-PaperbackRenderHands down, one of my favorite books I’ve written is Birthquake. It’s the story of Henley and Jeff, a young couple who accidentally find themselves expecting a child. Let’s be honest … pregnancy and becoming a first-time parent is some heavy stuff. But it’s really freakin’ hilarious, too.

So much of this book was inspired by real-life events as my husband Mike and I welcomed our very own monster squad. In fact, many of Tara’s hilarious best friend moments came directly from my best friend — Mike. My husband is a pretty amazing man and an even more amazing father to our kids.

So to celebrate Mike in a fun (and different) way this Father’s Day, I want to share with you five direct quotes that were said by the love of my life while I was carrying his children.

And yes, all of these quotes found their way into Birthquake.

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An Open Letter to Readers

Dear Readers,

I wanted to address something with you today that has been bothering me. Maybe you’ve seen it or maybe you haven’t, but an industry lawsuit that was publicized over the past few days called you out as — and I quote — “Unsophisticated consumers.” Actually, the full excerpt was “Unsophisticated consumers aggravate the likelihood of confusion, Hasbro, supra.” 

In short, the Plaintiff is essentially calling her readers stupid. Unintelligent to the point where they are blinded by the bare-chested men and attractive women gracing a cover and therefore unable to determine WHO the author is. Because they don’t read the byline. They simple see the word “Cocky” paired with glistening abs and one-click without second thought.

That’s what she’s getting at.
I can’t make this shit up.
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My Summer Reading List

It’s almost summer time!!! Which means in a few weeks, you can find me by the pool with my kindle in hand.

My SummerReading ListWhen I was little, I always had a summer reading list for school. And brace yourself for this confession … I LOATHED reading. I enjoyed writing, but the notion of sitting down and reading, especially when I could be outside playing with my friends in the sunshine, really annoyed me. There were a few books that drew me in … mostly Nancy Drew and a few Baby Sitters Club titles. But on the whole, it wasn’t until high school and college that I started reading for enjoyment … and actually enjoying it.

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Podcast: Will You Be Ready for the GDPR on May 25th?

Last week, Stephen Campbell of The Author Biz stumbled across my lil’ ole website and reached out to see if I’d be interested in chatting about the GDPR and Privacy Policies with him on an upcoming episode of The Author Biz Podcast. And because I’m a firm believer in shared knowledge and helping other authors, I obviously said “yes!”

I think one of the important things we do in this podcast is talk about the core rights that make up The GDPR, which ones will impact authors the most, and what you can do to prepare. Of course, neither of us are lawyers, so this episode is intended for general information and discusses what we’re doing to prepare.

The podcast just went live today and you can listen to the podcast on The Author Biz website. I’ve also been making loads of updates to my original blog post “What GDPR Means For Authors and Bloggers,” to include links on what third party vendors are doing for GDPR compliance.

Don’t miss my podcast breaking down the basics of GDPR with Stephen Campbell of The Author Biz. Just click on the image to head on over to the podcast.

If you think this GDPR stuff is helpful, check out my Authors Helping Authors series here on the blog covering everything from legit list-building strategies, pricing calculators and more.

10 Strategies to Build your Mailing List

There’s a lot of chatter going on about email, list growing, and the GDPR these days. With list building methods now needing official trails for compliance, I think it’s going to push authors to become more creative on how to grow their mailing list.

List building, in my experience, has been nothing short of mind numbing. But I want to take a moment to say don’t get discouraged if you don’t have many contacts on your mailing list. As long as your contacts are engaging with you–that means opening those emails and clicking inside them–you’re in good shape.

An engaged mailing list can truly be a powerful tool when it comes to release time. But the truth is, the size of your list isn’t as significant as the QUALITY of your list. It’s kinda like the old adage of it’s not the size of the wave, but the motion of the ocean.

Yeah. That. But with emails and not sex.

So in an effort to help us all find our own league of engaged readers who want to receive our newsletters, I’ve gathered together 10 list building strategies.

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Book Pricing Strategy: Royalty & Volume Calculators

Goal setting for my upcoming releases has been something I’ve been thinking about a lot lately. I’ve never set any defined goals with my book launches and the prospect of putting tangible numbers against sales or a desired royalty is a little bit terrifying.

But it’s necessary so I can market my books correctly.

So I created some some calculators to help me with the big picture. And when it comes to the nifty lil’ author tools I create, what’s mine is yours!

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Learn to Love the Numbers

Pardon me, my inner nerd is about to show in glorious fanfare.

I love words. I love them so much I write them down in semi-sensical fashion in the hopes that someone will pick up one of my books and read it. And by some divine intervention, they do.

But you know what else I love? Numbers.

Numbers are usually terrifying, especially for people who love words, but over the past year I’ve taught myself to embrace the suck … and embrace the numbers.

Numbers are critical for goal setting. Analytics. Understanding your performance both present and historical.

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Dear Author

A long, long time ago, I posted this lil’ blog called Dear Book Blogger. At the time, it garnered some good attention and I still love that post dearly (if you haven’t read it, go check it out).

But with all of the negative self-talk I’m seeing online from my industry peers lately, I think we’re long overdue for the next iteration. It doesn’t matter if you’re new to the game or well-established, I think these are some good reminders for all of us.

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