There’s a lot of chatter going on about email, list growing, and the GDPR these days. With list building methods now needing official trails for compliance, I think it’s going to push authors to become more creative on how to grow their mailing list.
List building, in my experience, has been nothing short of mind numbing. But I want to take a moment to say don’t get discouraged if you don’t have many contacts on your mailing list. As long as your contacts are engaging with you–that means opening those emails and clicking inside them–you’re in good shape.
An engaged mailing list can truly be a powerful tool when it comes to release time. But the truth is, the size of your list isn’t as significant as the QUALITY of your list. It’s kinda like the old adage of it’s not the size of the wave, but the motion of the ocean.
Yeah. That. But with emails and not sex.
So in an effort to help us all find our own league of engaged readers who want to receive our newsletters, I’ve gathered together 10 list building strategies.