Learn to Love the Numbers

Pardon me, my inner nerd is about to show in glorious fanfare.

I love words. I love them so much I write them down in semi-sensical fashion in the hopes that someone will pick up one of my books and read it. And by some divine intervention, they do.

But you know what else I love? Numbers.

Numbers are usually terrifying, especially for people who love words, but over the past year I’ve taught myself to embrace the suck … and embrace the numbers.

Numbers are critical for goal setting. Analytics. Understanding your performance both present and historical.

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6 things I wish I had known before starting AMS ads

Lately I’ve been fielding a lot of questions when it comes to AMS ads. I’m no expert by any means, but I’ve become a student of the channel, done my homework, and the tricks I’ve implemented have worked for me thus far. And worked pretty well, at that.

So if you’re considering running AMS ads, or are currently running them with lackluster results, take a look here and see if these 6 tips help you make sense of it all.

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