SEO 101 for Authors

Welcome to the first installment of SEO for Authors, part of my Authors Helping Authors blog feature.

When I first sat down to write about SEO, I was planning on taking some of the helpful tidbits from my brain and plopping them into the blog to hopefully help some other folks out there. But as I started writing everything out and talking to other authors about their SEO questions, I realized there was no way I was going to get all of this done in one blog post. Therefore this is the first of multiple posts over the course of the next month (or so) addressing SEO, what it is, what it should mean to you, how you can easily execute it, and how to make a difference with your online presence.

So what makes me qualified to talk about it? For starters, my 9-5 is digital marketing, and as part of that I am solely responsible for the SEO success of my company. I won’t pretend to know everything about it, but I know more than the average bear and much of it has been self taught. And if *I* can do it, anyone can (and that’s the absolute truth). I have done a lot of things right, and unfortunately some things wrong. But if you can learn a thing or two from my mistakes, it’ll be worth the read. So with that, let’s dip our pinky toe into the vast sea that is SEO …

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